by Geoffrey A. Moore · Harper Business · tapa blanda · ISBN 9780060745813
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«Inside the Tornado» is Geoffrey A. Moore's business essay, published by Harper Business in hardcover (272 pages, in English).
Second part of Geoffrey A. Moore's classic marketing trilogy. After «crossing the chasm», the product enters the «tornado», a decisive period in which mainstream customers determine whether it takes off or fails. Moore details strategies for reaching that general market and capitalizing on mass adoption.
This 2005 edition belongs to the Collins Business Essentials series and includes a new note from the author.
For marketing professionals, entrepreneurs, and technology executives.
Washington Irving was an American short-story writer, essayist, biographer, historian, and diplomat of the early 19th century. He wrote the short stories "Rip Van Winkle" (1819) and "The Legend of Sleepy Hollow" (1820), both of which appear in his collection The Sketch Book of Geoffrey Crayon, Gent. His historical works include biographies of Oliver Goldsmith, Muhammad, and George Washington, as well as several histories of 15th-century Spain that deal with subjects such as the Alhambra, Christopher Columbus, and the Moors. Irving served as the American ambassador to Spain in the 1840s.
