by Geoffrey A. Moore · Tapa dura · ISBN 9781591841074
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«Dealing with Darwin» is the essay by Geoffrey A. Moore on business management, published by Portfolio in hardcover in 2005 (304 pages, in English).
Applying the theory of natural selection to business, Geoffrey A. Moore explains why established companies must differentiate and innovate relentlessly to avoid decline. The book describes how to choose innovation according to market maturity and overcome internal inertia, with more than a hundred examples and a case study of Cisco Systems.
Geoffrey A. Moore is also the author of «Crossing the Chasm» and «Inside the Tornado», titles mentioned on the cover. This is the first edition and includes an index.
For executives and managers of established companies seeking strategies to innovate and adapt without losing competitiveness.
Washington Irving was an American short-story writer, essayist, biographer, historian, and diplomat of the early 19th century. He wrote the short stories "Rip Van Winkle" (1819) and "The Legend of Sleepy Hollow" (1820), both of which appear in his collection The Sketch Book of Geoffrey Crayon, Gent. His historical works include biographies of Oliver Goldsmith, Muhammad, and George Washington, as well as several histories of 15th-century Spain that deal with subjects such as the Alhambra, Christopher Columbus, and the Moors. Irving served as the American ambassador to Spain in the 1840s.
