by Chris Grams · Que Publishing · tapa blanda · ISBN 9780789748027
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Today you can build powerful, enduring brands at amazingly low cost — without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand. Drawing on his experience helping build Red Hat’s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget.
