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Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li, Josh Bernoff · Harvard Business School Press · tapa dura · 286 pages
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Pages: 286 pagesAuthor: Charlene Li, Josh BernoffPublisher: Harvard Business School PressFormat: tapa duraLanguage: enRelease date: 25/3/2008ISBN: ISBN 9781422125007
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Synopsis of Groundswell: Winning in a World Transformed by Social Technologies
En 'Groundswell: Ganando en un mundo transformado por las tecnologías sociales', Charlene Li y Josh Bernoff exploran cómo las tecnologías sociales como blogs, redes sociales y YouTube han cambiado la forma en que los clientes interactúan con las empresas. El libro ofrece estrategias para que las empresas aprovechen estas tecnologías para mejorar su imagen pública, conectarse con los clientes y energizar a sus seguidores. Con ejemplos prácticos y un enfoque en datos y análisis, 'Groundswell' es una guía esencial para los ejecutivos que buscan comprender y aprovechar el poder de las redes sociales en el mundo empresarial actual. Esta edición actualizada incluye nuevos capítulos sobre Twitter e integración de redes sociales.
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