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El mundo Groundswell
by Charlene Li, Josh Bernoff · Empresa Activa · tapa blanda · 384 pages
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Pages: 384 pagesAuthor: Charlene Li, Josh BernoffPublisher: Empresa ActivaFormat: tapa blandaLanguage: es-ESRelease date: 9/3/2009ISBN: ISBN 9788492452194
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Synopsis of El mundo Groundswell
El libro 'El Mundo Groundswell' de Charlene Li y Josh Bernoff, publicado por Empresa Activa, explora cómo las empresas pueden aprovechar los movimientos sociales espontáneos en la red. A través de ejemplos y datos estadísticos, los autores explican cómo los consumidores utilizan blogs y redes sociales para compartir opiniones sobre productos y servicios, y cómo las empresas pueden participar en estos movimientos para potenciar su negocio. Este libro es una guía esencial para entender y participar en los nuevos movimientos sociales en línea.
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