by Josh Bernoff · Tapa dura · ISBN 9781422155639
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«Empowered» is the business management essay by Josh Bernoff and Ted Schadler, published by Harvard Business Review Press in hardcover, in English.
It starts from the idea that many employees already use accessible technology on their own to solve problems and serve customers, often without company support. Bernoff and Schadler call these workers HEROes and propose a pact between them, managers, and the IT department to channel that innovation, with cases such as Best Buy or Thomson Reuters.
The book was published in 2010 and includes the HERO index and cases of companies from different sectors, with data from Forrester Research.
Aimed at managers, IT leaders, and marketing professionals interested in business innovation.
