by Seth Godin · Empresa Activa · tapa blanda · ISBN 9788495787279
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«Sobrevivir no es suficiente» is Seth Godin's business management essay, published by Empresa Activa in paperback (256 pages, in Spanish).
Applying Darwin's theory to business, Seth Godin argues that companies must adapt and evolve rather than merely survive. Faced with an unstable economic environment, he proposes a creative organization that accepts change. If the company learns to evolve like species, it can thrive and outpace the competition.
It belongs to the Nuevos paradigmas collection from Empresa Activa. The cover subtitle is «La evolución de las especies aplicada al mundo de los negocios del siglo XXI».
A work aimed at executives, entrepreneurs, and professionals interested in managing change within organizations.
Seth W. Godin, also known under his pen name as "F. X. Nine", is an American author, marketing expert, entrepreneur, and a former dot-com business executive.
