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Sobrevivir no es suficiente
3.9
Negocios y EconomíaISBN | 9788495787279
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Product details
Pages: 256 pages
Author: Seth Godin
Publisher: Empresa Activa
ISBN: 9788495787279
Format: tapa blanda
Language: es-ES
Release date: 30/6/2003
ISBN: 9788495787279
Synopsis of Sobrevivir no es suficiente
En 'Sobrevivir no es suficiente', Seth Godin, reconocido gurú del marketing, nos invita a replantear la forma en que concebimos los negocios en el siglo XXI. A través de una metáfora inspirada en la teoría darwiniana de la evolución, Godin argumenta que las empresas deben adaptarse constantemente a un entorno económico inestable para no solo sobrevivir, sino prosperar. El autor presenta un enfoque innovador para organizar las empresas, fomentando la creatividad y la capacidad de adaptación como pilares fundamentales para el éxito en un mundo en constante cambio. Este libro ofrece una perspectiva fresca y valiosa para aquellos que buscan liderar y transformar sus organizaciones en un mercado competitivo y dinámico.
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About the author
Seth Godin
Seth W. Godin, also known under his pen name as "F. X. Nine", is an American author, marketing expert, entrepreneur, and a former dot-com business executive.
Born in 1960205 titles published
View full profileBest-selling books in Business
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