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Permission Marketing
by Seth Godin · Simon & Schuster UK · tapa blanda · 256 pages
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Pages: 256 pagesAuthor: Seth GodinPublisher: Simon & Schuster UKFormat: tapa blandaLanguage: enRelease date: 5/2/2007ISBN: ISBN 9781416526667
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Synopsis of Permission Marketing
En 'Permission Marketing', Seth Godin explora cómo transformar a extraños en amigos y a amigos en clientes. Este libro ofrece estrategias para construir relaciones duraderas con los clientes a través del marketing de permiso, destacando la importancia de obtener el consentimiento del cliente antes de enviar mensajes publicitarios. Godin argumenta que al enfocarse en aquellos que han mostrado interés en un producto, las empresas pueden mejorar significativamente sus tasas de conversión y construir una lealtad de marca a largo plazo.
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About the author
Seth Godin
Seth W. Godin, also known under his pen name as "F. X. Nine", is an American author, marketing expert, entrepreneur, and a former dot-com business executive.
Born in 1960205 titles published
View full profileBest-selling books in Negocios y Economía
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