by Seth Godin · Simon & Schuster UK · tapa blanda · ISBN 9781416526667
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«Permission Marketing» is Seth Godin's marketing essay, published by Simon & Schuster UK in paperback (256 pages, in English).
Against traditional advertising that interrupts the consumer, Godin proposes permission marketing: getting the customer to voluntarily accept receiving commercial messages. By addressing only those who show interest, companies turn strangers into loyal customers, build trust, strengthen the brand, and improve long-term sales.
This New Ed edition, in English, was published on February 5, 2007; the full subtitle is «Turning Strangers Into Friends And Friends Into Customers».
Aimed at marketing, advertising, and customer management professionals interested in permission-based acquisition strategies.
Seth W. Godin, also known under his pen name as "F. X. Nine", is an American author, marketing expert, entrepreneur, and a former dot-com business executive.
