Permission Marketing

Name: Permission Marketing
Brand: Simon & Schuster UK
Price: 20.60 USD
Availability: InStock
Author: Seth Godin
ISBN: 9781416526667

by Seth Godin · Simon & Schuster UK · tapa blanda · 256 pages

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256 pagesSeth GodinSimon & Schuster UKtapa blandaen5/2/2007ISBN 9781416526667

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Synopsis of Permission Marketing

En 'Permission Marketing', Seth Godin explora cómo transformar a extraños en amigos y a amigos en clientes. Este libro ofrece estrategias para construir relaciones duraderas con los clientes a través del marketing de permiso, destacando la importancia de obtener el consentimiento del cliente antes de enviar mensajes publicitarios. Godin argumenta que al enfocarse en aquellos que han mostrado interés en un producto, las empresas pueden mejorar significativamente sus tasas de conversión y construir una lealtad de marca a largo plazo.