by Seth Godin · Booket · tapa blanda · ISBN 9788498750874
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«La vaca púrpura: Diferénciate para transformar tu negocio» is Seth Godin's marketing essay, published by Booket in paperback (192 pages, in Spanish).
Seth Godin argues that media and message saturation makes products following formulas like the four Ps invisible. The way out is to create something extraordinary, as hard to ignore as a purple cow in a herd of ordinary cows. The book invites readers to rethink marketing and turn the perfect into the different and transformative.
Spanish translation of a work originally published in English; this edition appeared in Barcelona in 2011.
Aimed at entrepreneurs, executives, and marketing professionals seeking to differentiate their business in a saturated market.
Seth W. Godin, also known under his pen name as "F. X. Nine", is an American author, marketing expert, entrepreneur, and a former dot-com business executive.
