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La vaca púrpura
3.8
Negocios y EconomíaISBN | 9788498750874
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Product details
Pages: 192 pages
Author: Seth Godin
Publisher: Booket
ISBN: 9788498750874
Format: tapa blanda
Language: es-ES
Release date: 13/1/2011
ISBN: 9788498750874
Synopsis of La vaca púrpura
En 'La vaca púrpura', Seth Godin nos presenta una visión innovadora sobre el marketing en el mundo actual. En un mercado saturado, donde las estrategias tradicionales ya no son efectivas, Godin propone que la clave para destacar es ser extraordinario y diferente. A través de ejemplos y reflexiones, el autor nos invita a transformar nuestros productos y planteamientos de mercado para que dejen de ser perfectos y se conviertan en algo único e inolvidable, como una vaca púrpura en un campo lleno de vacas comunes.
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About the author
Seth Godin
Seth W. Godin, also known under his pen name as "F. X. Nine", is an American author, marketing expert, entrepreneur, and a former dot-com business executive.
Born in 1960205 titles published
View full profileBest-selling books in Business
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