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Change by Design
by Tim Brown · HARPER COLLINS USA · tapa dura · 272 pages
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Pages: 272 pagesAuthor: Tim BrownPublisher: HARPER COLLINS USAFormat: tapa duraLanguage: enRelease date: 29/9/2009ISBN: ISBN 9780061766084
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Synopsis of Change by Design
En 'Change by Design', Tim Brown, CEO de IDEO, nos introduce en el 'design thinking', una metodología que convierte la necesidad en demanda. Este enfoque centrado en el ser humano ayuda a las organizaciones a ser más innovadoras y creativas, aplicándose a diversos problemas y sectores, desde la atención médica hasta la gestión de la cadena de suministro. Este libro es una guía esencial para líderes creativos que buscan infundir el 'design thinking' en todos los niveles de su organización, producto o servicio, impulsando nuevas alternativas para los negocios y la sociedad.
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