by Seth Godin · Portfolio Penguin · tapa blanda · ISBN 9780670922925
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«The Icarus Deception: How High Will You Fly?» is Seth Godin's essay on creativity and work, in paperback, from Portfolio Penguin (256 pages).
Drawing on the myth of Icarus, Godin explains that flying too low is as dangerous as flying high: the safety zone has shifted. In today's economy, creativity is worth more than obedience. Being an artist is an attitude, not a talent: daring to explore without a map, connecting ideas, and taking risks at work.
Originally published in 2012, with text in English, within the Business and Economics category.
Suitable for business and personal development readers who want to question conformity and boost their creativity at work.
Seth W. Godin, also known under his pen name as "F. X. Nine", is an American author, marketing expert, entrepreneur, and a former dot-com business executive.
