by Moi Ali · DK Publishing · tapa blanda · ISBN 9780789480088
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«Effective Public Relations» is the public relations guide by Moi Ali, published by DK Publishing in paperback (72 pages, in English).
The guide explains how to generate and manage publicity, spot public relations opportunities, and sustain media coverage. It includes techniques for presenting information, writing press releases, and organizing events, plus tips for identifying the target audience and dealing with the media confidently.
Part of the DK Essential Managers series, aimed at business management, and this edition is from 2001.
Suitable for experienced managers and those new to management.
