by Moi Ali · Grijalbo Mondadori · tapa blanda · ISBN 9789700514215
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«El marketing eficaz» is the practical marketing guide by Moi Ali, published by Grijalbo Mondadori in paperback (72 pages, in Spanish).
Explains how to plan and implement a marketing strategy, with accessible text, illustrations, and quizzes. Covers customer relations, including loyalty, market research, and advertising and promotion campaigns, with concepts such as customer profile, price, product, brand, image, and point of sale.
The work belongs to the Biblioteca Esencial del Ejecutivo / Essential Executive Library series and falls within the Business and Economics category.
Recommended for professionals and students seeking a practical and accessible introduction to marketing.
