by Dave Evans · John Wiley & Sons Ltd · tapa blanda · ISBN 9780470344026
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«Social Media Marketing: An Hour a Day» is Dave Evans's guide to social media marketing, published by John Wiley & Sons Ltd in paperback, in English.
Practical guide to integrating social media marketing into a company's communication plan by dedicating just one hour a day. Explains how to listen and participate in the social web, manage campaigns step by step, and measure results by combining social metrics with those of traditional media, with real cases and tutorials.
Includes a foreword by Susan Bratton and belongs to the Serious Skills series. Published in 2008, it has 409 pages.
Aimed at marketing professionals and communication managers who want to incorporate social media into their commercial strategy.
Dave Evans is an Australian singer. He was the original lead singer for the Australian hard rock band AC/DC in 1973–1974 and sang on their debut single shortly before being replaced by Bon Scott. Evans then went on to join the band Rabbit who were active into the early 1980s. He resumed a solo career shortly after the year 2000.
