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The Essence of Services Marketing
4.6
Negocios y EconomíaISBN | 9780132848527
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Product details
Pages: 264 pages
Author: Adrian Payne
Publisher: Pearson Education Limited
ISBN: 9780132848527
Format: tapa blanda
Language: en
Release date: 1/3/1993
ISBN: 9780132848527
Synopsis of The Essence of Services Marketing
Este libro explora los conceptos clave del marketing aplicados a los servicios. Analiza el plan de marketing y el desarrollo de una cultura orientada al cliente y al marketing, incluyendo ejemplos reales. Es una guía esencial para entender cómo las empresas de servicios pueden prosperar en un entorno competitivo.
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