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Malcolm McDonald
AuthorBooks · Second handSince 1938
British academic
50
Titles
6
Featured books
5
Curiosities
About Malcolm McDonald
Birth
1938
British academic
Malcolm McDonald is a renowned British academic born in 1938.
His most prominent work, Marketing plans, is a fundamental reference in the business world.
Throughout his prolific career, he has published a total of 50 books.
His work focuses on key areas such as marketing, planning, and strategic management.
As a social scientist, he has dedicated his life to analyzing and improving sales and management techniques.
