by Malcolm McDonald, John Leppard · Ediciones Deusto, S · tapa blanda · ISBN 9788423406784
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«Cómo vender servicios» is the guide to selling services by Malcolm McDonald and John Leppard, published by Ediciones Deusto, S in paperback (148 pages).
The work presents strategies and techniques for understanding and responding to client needs within the services field, always from a practical orientation. It is aimed at marketing and professional sales, thus serving as support both for those working in the sector and for those studying it.
The work was published in 1989 in Spanish and belongs to the Business and Economics category.
Aimed at sales and marketing professionals and students of these disciplines interested in the services sector.
