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Creating a Company for Customers
by Malcolm McDonald, Martin Christopher, Simon Knox, Adrian Payne, Jane Simms · Pearson Education, Limited · tapa dura · 256 pages
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Pages: 256 pagesAuthor: Malcolm McDonald, Martin Christopher, Simon Knox, Adrian Payne, Jane SimmsPublisher: Pearson Education, LimitedFormat: tapa duraLanguage: enRelease date: 1/4/2001ISBN: ISBN 9780273642497
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Synopsis of Creating a Company for Customers
Este libro explora cómo construir y liderar una organización orientada al mercado, destacando la importancia de enfocar a toda la empresa en la lealtad y preferencia del cliente. Los autores, Malcolm McDonald, Martin Christopher, Simon Knox, Adrian Payne y Jane Simms, ofrecen una guía para que las empresas puedan ofrecer un mejor servicio al cliente.
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