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Marketing Plans
by Malcolm McDonald · · tapa blanda · 224 pages
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Pages: 224 pagesAuthor: Malcolm McDonaldPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: enISBN: ISBN 9780434912308
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Synopsis of Marketing Plans
Marketing Plans es una guía detallada sobre el proceso de planificación de marketing, desde la evaluación inicial de las operaciones de una empresa hasta la implementación final de un plan de negocios viable. Este libro proporciona ejemplos de planes de marketing reales y estudios de casos con notas para el tutor, siendo un recurso excelente para la enseñanza de cursos de marketing.
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