by William M. Luther · Amacom · tapa blanda · ISBN 9780814478059
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«The Marketing Plan: How to Prepare and Implement It» is William M. Luther's marketing guide, published by Amacom in paperback (208 pages).
Practical guide to preparing and developing a marketing plan: describes a method covering five critical areas (the product or service plan, commercial communication, research, customer service, and sales management).
Expanded edition ('New, Expanded Edition') of the work originally published in 1982; includes index. Text in English.
Reference work for marketing, sales, and business management professionals and students.
