by Brad Geddes · Sybex · tapa blanda · ISBN 9781118819562
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«Advanced Google AdWords» is Brad Geddes's guide to advertising on Google AdWords, published by Sybex in paperback (696 pages, in English).
Advanced Google AdWords manual explaining how to plan, create, and optimize PPC campaigns. Covers keyword research, ad copywriting, bidding strategies, quality score, account organization, Display Network, and testing ads and landing pages. Includes techniques used by Fortune 500 companies.
Third edition published on May 12, 2014, by Sybex; foreword by Avinash Kaushik, digital analytics specialist.
Aimed at digital marketing professionals, PPC campaign managers, and advertisers who want to master AdWords and get more from their advertising investment.
