by Rita Gunther McGrath, Ian C. Macmillan · Harvard Business Review Press · tapa dura · ISBN 9781591391234
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«Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth» is the hardcover essay by Rita Gunther McGrath and Ian C. MacMillan.
Based on a three-year study, the book proposes forty strategic moves to reconfigure an industry's profit flows and outpace competitors. It groups them into five strategies: changing the customer experience, redesigning the offering, redefining metrics, anticipating changes, and creating new markets. It includes tools and examples.
272-page English edition, published by Harvard Business Review Press in 2005. McGrath teaches at Columbia Business School and MacMillan at Wharton School.
Aimed at executives, entrepreneurs, and strategy professionals seeking to drive growth in their companies.
