by Amar Bhide, William A. Sahlman, James McNeill Stancill, Zenas Block, Ian C. MacMillan, Arthur Rock, T. Michael Nevens, Gregory L. Summe, Bruo Uttal · Ediciones DEUSTO, S.A. · tapa blanda · ISBN 9788423417513
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«Creando empresa: la iniciativa emprendedora» is the practical guide by Amar Bhide and others published by Deusto in 2000 in paperback (234 pages, in Spanish).
The book brings together Harvard Business Review articles on business creation. It raises the questions every entrepreneur must answer before launching, analyzes how much capital a project really needs, and sets out strategies for new companies, with practical examples that help apply the ideas in real situations.
Collective work translated by M.ª Elena Aparicio; published as a supplement to issue no. 38 of the magazine Emprendedores.
For entrepreneurs and business students seeking practical guidance on creating and financing new companies.
