by Charles W. Lamb, Joe F. Hair, Carl McDaniel · Thomson South-Western · tapa dura · ISBN 9780324068610
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Marketing» is the marketing textbook by Charles W. Lamb, Joe F. Hair and Carl McDaniel, published by Thomson South-Western in hardcover (750 pages, in English).
Introduction to marketing structured around the marketing mix: market analysis, product decisions, price, distribution and communication. It explains the fundamental principles with varied examples and reviews recent concepts and theories, intended for those approaching the study of marketing for the first time.
Sixth edition, published in 2001 by Thomson South-Western.
Recommended for marketing students and teachers seeking a complete first approach to the discipline.
Tapa dura
Mathematician; Ph.D. University of Illinois at Urbana-Champaign 1969
