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Marketing: An Introduction
3.8
Negocios y EconomíaISBN | 9789332584471
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Product details
Pages: 103 pages
Author: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
Publisher: Pearson India
ISBN: 9789332584471
Format: tapa blanda
Language: en
Release date: 1/1/2016
ISBN: 9789332584471
Synopsis of Marketing: An Introduction
Este libro, 'Marketing: An Introduction', es una introducción completa al mundo del marketing. Escrito por Gary Armstrong, Philip Kotler y Marc Oliver Opresnik, esta decimotercera edición ofrece una visión general de las estrategias de marketing, utilizando ejemplos del mundo real e información esencial para comprender los conceptos básicos del marketing. El libro está impreso en inglés y presenta una portada diferente a la edición estadounidense, aunque el contenido es exactamente el mismo.
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