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Dirección de Marketing
by Philip Kotler, Dionisio Cámara, Ildefonso Grande · Prentice Hall (Higher Education Division, Pearson Education) · tapa blanda · 851 pages
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Pages: 851 pagesAuthor: Philip Kotler, Dionisio Cámara, Ildefonso GrandePublisher: Prentice Hall (Higher Education Division, Pearson Education)Format: tapa blandaLanguage: es-ESRelease date: 1/9/1995ISBN: ISBN 9780132405324
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Synopsis of Dirección de Marketing
Este libro, 'Dirección de Marketing', es una guía completa sobre los principios y prácticas del marketing. Escrito por Philip Kotler, Dionisio Cámara e Ildefonso Grande, explora las estrategias y técnicas esenciales para la gestión eficaz del marketing en diversas industrias. Ideal para estudiantes y profesionales del marketing que buscan profundizar sus conocimientos y habilidades en este campo dinámico.
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About the author
Philip Kotler
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
Born in 1931619 titles published
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