by Human Level Communications · Grupo Anaya Publicaciones Generales · tapa blanda · ISBN 9788441537262
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«Marketing en redes sociales» is the social media marketing guide by Human Level Communications, published by Anaya Multimedia in paperback (320 pages, in Spanish).
A work aimed at companies that want to establish their online presence beyond their corporate website. It explains how to devise a strategy on the main social networks —Facebook, Twitter, YouTube, LinkedIn or Instagram—, with recommendations for publishing, monitoring and analytics, and for customer service, measuring results and protecting digital reputation.
It belongs to the Social Business collection and, although the record lists the first edition, the cover identifies it as the 2nd edition. Authorship appears as Human Level Communications, directed by Fernando Maciá and Maria Santonja.
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