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Marketing Management
by Philip Kotler · Pearson · tapa blanda · 784 pages
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Pages: 784 pagesAuthor: Philip KotlerPublisher: PearsonFormat: tapa blandaLanguage: enRelease date: 1/1/2000ISBN: ISBN 9780130156846
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Synopsis of Marketing Management
Este libro es una edición internacional de 'Marketing Management' de Philip Kotler. Destaca las tendencias y desarrollos más recientes en el marketing global, enfatizando la importancia del trabajo en equipo entre marketing y otras funciones empresariales. Presenta nuevas perspectivas en la planificación estratégica de mercado y ejemplos de empresas creativas y centradas en el cliente. Con un enfoque en el siglo XXI, reconoce el ritmo acelerado del cambio en el mercado y muestra cómo las empresas líderes enfrentan los desafíos del nuevo entorno.
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About the author
Philip Kotler
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
Born in 1931619 titles published
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