by Philip Kotler · Pearson Education (US) · tapa blanda · ISBN 9780130980052
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Marketing Management» is Philip Kotler's marketing management handbook, published by Pearson Education (US) in paperback (801 pages, in English).
Reference manual examining commercial management: market analysis, planning, implementation and control. The eighth edition of this work focuses on global marketing, teamwork, new technologies and a customer-oriented approach. Used as a textbook in marketing and business management courses.
Eighth edition published on November 1, 1993; the work originally appeared in 1967. ISBN 9780130980052.
Marketing and business administration students, as well as industry professionals seeking a comprehensive view of commercial management.
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
