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8 Maneras de crecer
by Philip Kotler, Milton Kotler · LID Editorial Empresarial, S.L. · tapa blanda · 264 pages
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Pages: 264 pagesAuthor: Philip Kotler, Milton KotlerPublisher: LID Editorial Empresarial, S.L.Format: tapa blandaLanguage: es-ESRelease date: 1/1/2014ISBN: ISBN 9788483565087
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Synopsis of 8 Maneras de crecer
En '8 Maneras de Crecer', Philip y Milton Kotler presentan estrategias de marketing innovadoras para impulsar el crecimiento empresarial, incluso en economías de bajo crecimiento. El libro explora cómo aumentar la cuota de mercado, desarrollar clientes leales, fortalecer la marca, innovar, expandirse internacionalmente y construir una reputación sólida en responsabilidad social. A través de casos prácticos, incluyendo ejemplos de empresas españolas como Leroy Merlin y Atrápalo, los autores ofrecen una guía para que los responsables de marketing detecten oportunidades de crecimiento y desarrollen estrategias efectivas.
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About the author
Philip Kotler
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
Born in 1931619 titles published
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