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Kevin Lane Keller
AuthorBooks · Second handSince 1956
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is best known for his work on brand management and for authoring Strategic Brand Management, a widely used textbook in the field. The book examines both the theoretical foundations and practical applications of brand management, offering frameworks and guidelines for building, measuring, and managing brand equity.
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Curiosities about Kevin Lane Keller
Birth
1956
Death
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First book
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Years writing
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Kevin Lane Keller is a world-renowned authority on strategic brand management.
His seminal work, Strategic Brand Management, is an essential academic reference in marketing.
He combines his background in mathematics and economics with deep insights into consumer psychology.
He serves as a professor at the prestigious Tuck School of Business at Dartmouth College.
With over 120 published papers, he is one of the most highly cited marketing academics globally.