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The Myth of Excellence
by Fred Crawford, Ryan Mathews · Crown Business · tapa dura · 272 pages
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Pages: 272 pagesAuthor: Fred Crawford, Ryan MathewsPublisher: Crown BusinessFormat: tapa duraLanguage: enRelease date: 26/6/2001ISBN: ISBN 9780609608203
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Synopsis of The Myth of Excellence
En 'El Mito de la Excelencia', Fred Crawford y Ryan Mathews cuestionan la creencia de que las empresas deben esforzarse por ser las mejores en todo. A través de una investigación exhaustiva con más de 10,000 consumidores y entrevistas a ejecutivos, revelan que los consumidores valoran más la autenticidad, el respeto y la confianza que la búsqueda de una excelencia universal. Los autores proponen una estrategia de 'Relevancia del Consumidor', donde las empresas se enfocan en dominar un aspecto clave de su negocio, diferenciarse en otro y mantener un nivel promedio en los demás, creando así una conexión más significativa con sus clientes y optimizando sus recursos.
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