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ISBN: 9788498750966
En 'La ciencia del caos', Philip Kotler y John A. Caslione exploran cómo las empresas pueden navegar y prosperar en la era de las turbulencias económicas. Este libro ofrece estrategias y herramientas para gestionar la vulnerabilidad y aprovechar las oportunidades en un entorno empresarial impredecible. Ideal para líderes que buscan sobrevivir y tener éxito en la tormenta económica actual.
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
