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Strategic Marketing Management Cases
4.5
Negocios y EconomíaISBN | 9780256105315
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Product details
Pages: 900 pages
Author: David W. Cravens, Charles W. Lamb
Publisher: Richard D Irwin
ISBN: 9780256105315
Format: tapa dura
Language: en
Release date: 1/1/1993
ISBN: 9780256105315
Synopsis of Strategic Marketing Management Cases
Este libro presenta una colección versátil de casos prácticos enfocados en la toma de decisiones y los desafíos que enfrentan los gerentes de marketing en la actualidad. Organizado para reflejar las prioridades de un gerente de marketing, el libro aborda la orientación al mercado, las estrategias de crecimiento y las estrategias de mercado objetivo. Incluye referencias bibliográficas e índice.
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