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Basic Marketing
by E. Jerome McCarthy, William D. Perreault Jr. · McGraw-Hill Inc.,US · tapa dura · 763 pages
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Pages: 763 pagesAuthor: E. Jerome McCarthy, William D. Perreault Jr.Publisher: McGraw-Hill Inc.,USFormat: tapa duraLanguage: enRelease date: 1/1/1993ISBN: ISBN 9780256105094
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Synopsis of Basic Marketing
Este libro, titulado 'Basic Marketing: A Global-Managerial Approach, 11th Edition', es una guía completa sobre marketing. Escrito por E. Jerome McCarthy y William D. Perreault Jr., ofrece una perspectiva global y gerencial del marketing. Publicado por Irwin en 1993, el libro tiene 763 páginas y está encuadernado en tapa dura. Es una herramienta valiosa para estudiantes y profesionales del marketing.
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