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Cases in Promotional Strategy
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Negocios y EconomíaISBN | 9780256031003
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Product details
Pages: 282 pages
Author: James F Engel, W. Wayne Talarzyk
Publisher: Publisher to be confirmed
ISBN: 9780256031003
Format: tapa blanda
Language: en
Release date: 1/1/1984
ISBN: 9780256031003
Synopsis of Cases in Promotional Strategy
Este libro, 'Cases in Promotional Strategy', es una herramienta valiosa para estudiantes y profesionales del marketing. Presenta una serie de casos prácticos que ilustran estrategias promocionales en diversos contextos empresariales. El libro, publicado en 1984, incluye análisis detallados y preguntas de discusión para fomentar el pensamiento crítico y la aplicación de conceptos teóricos a situaciones reales.
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About the author
Johann Friedrich Engel
Johann Friedrich Engel was a German painter and illustrator. He lived for a time in the United States.
1844–19211 titles published
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