by J. Paul Peter, Jerry C. Olson · tapa dura · ISBN 9780256122787
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Understanding Consumer Behavior» is the consumer behavior textbook by J. Paul Peter and Jerry C. Olson, published by Richard d Irwin in hardcover.
The book examines the buyer's decision process through a framework based on affect and cognition, behavior, and the environment. Marketing strategy is integrated throughout the work, with application to real consumption situations.
The book is part of The Irwin Series in Marketing and includes bibliographic references (pages 435-455) and indexes.
Reference reading for students and professionals in marketing, economics, and business administration.
