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Understanding Consumer Behavior
4.2
Negocios y EconomíaISBN | 9780256122787
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Product details
Pages: 485 pages
Author: J. Paul Peter, Jerry C. Olson
Publisher: Publisher to be confirmed
ISBN: 9780256122787
Format: tapa dura
Language: en
Release date: 1/1/1994
ISBN: 9780256122787
Synopsis of Understanding Consumer Behavior
Este libro explora el comportamiento del consumidor utilizando un marco simplificado de afecto y cognición, comportamiento y entorno, con la estrategia de marketing integrada en todo el libro. Incluye referencias bibliográficas e índice.
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