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Essentials of Marketing
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Negocios y EconomíaISBN | 9780072464207
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Product details
Pages: 636 pages
Author: William D. Perreault, E. Jerome McCarthy
Publisher: Mcgraw-Hill College
ISBN: 9780072464207
Format: tapa blanda
Language: en
Release date: 1/11/2002
ISBN: 9780072464207
Synopsis of Essentials of Marketing
Este libro, 'Essentials of Marketing: A Global Managerial Approach', es una guía completa sobre los fundamentos del marketing desde una perspectiva global. Escrito por William D. Perreault, Jr. y E. Jerome McCarthy, esta novena edición ofrece un enfoque práctico y accesible para estudiantes y profesionales del marketing. El libro explora los conceptos clave, las estrategias y las herramientas necesarias para tener éxito en el mundo del marketing actual. Incluye un CD con material complementario.
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