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Essentials of Marketing

Name: Essentials of Marketing
Brand: Mcgraw-Hill College
Price: 25.46 USD
Availability: InStock
ISBN: 9780072464207

by William D. Perreault, E. Jerome McCarthy · Mcgraw-Hill College · tapa blanda · 636 pages

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636 pagesWilliam D. Perreault, E. Jerome McCarthyMcgraw-Hill Collegetapa blandaen1/11/2002ISBN 9780072464207

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Synopsis of Essentials of Marketing

Este libro, 'Essentials of Marketing: A Global Managerial Approach', es una guía completa sobre los fundamentos del marketing desde una perspectiva global. Escrito por William D. Perreault, Jr. y E. Jerome McCarthy, esta novena edición ofrece un enfoque práctico y accesible para estudiantes y profesionales del marketing. El libro explora los conceptos clave, las estrategias y las herramientas necesarias para tener éxito en el mundo del marketing actual. Incluye un CD con material complementario.

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About the author

William D. Perreault,William Perreault Jr

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