by William D. Perreault, Edmund Jerome McCarthy · McGraw-Hill Inc.,US · tapa blanda · ISBN 9780075610281
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«Applications in Basic Marketing» (1998-1999 ed.) is a collection of readings on marketing by William D. Perreault and E. Jerome McCarthy, in paperback.
The work brings together clippings from the business press selected to illustrate basic marketing and sales concepts; as it is revised each year, the 1998-1999 edition offers current texts to accompany university courses in economics and business.
Ninth edition of the annual collection, published by McGraw-Hill; 192 pages, full text in English.
Intended for university marketing students and for professionals who want to review basic concepts in the field, with readings of practical application.
