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Used books by Nigel Piercy from $20.22 | Hamelyn

Home>Books>Negocios y Economía>Authors>Nigel Piercy

Books by Nigel Piercy

AuthorBooks · Second hand1953-2017

British economist

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Second-hand books by Nigel Piercy

Marketing Strategy and Competitive Positioning

4.2

Author: Graham J. Hooley, John A. Saunders, Nigel Piercy

$20.22$91.69

1 available offer

Strategic Marketing

3.8

Author: David W. Cravens, Nigel Piercy

$24.58

1 available offer

Total Integrated Marketing

4.3

Author: James Mac Hulbert, Noel Capon, Nigel F. Piercy

$28.15

1 available offer

About Nigel Piercy

Birth

1953

Death

2017

Biography

British economist

Nigel Piercy was a prominent British economist whose career was deeply linked to both the academic and business worlds.

His most recognized work, Strategic Marketing, has become a fundamental reference for students and professionals in the field.

Throughout his career, he published a total of 28 works exploring the intersection of marketing and management.

In addition to his writing, he stood out as an influential management consultant and university professor.

His research covered key topics such as management information systems and modern marketing strategies.

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