Buy 3, pay for 2 — use code TRIPLEUS at checkout.
Hand-checked
Free SHIPPING
Second life
Marketing Strategy and Competitive Positioning
by Graham J. Hooley, John A. Saunders, Nigel Piercy · Pearson Education Limited · tapa dura · 496 pages
11 people viewing thisViewed 4 times
4.2
Pages: 496 pagesAuthor: Graham J. Hooley, John A. Saunders, Nigel PiercyPublisher: Pearson Education LimitedFormat: tapa duraLanguage: enRelease date: 5/3/1998ISBN: ISBN 9780133712537
Choose the condition
What each condition includes
Acceptable — heavy use; complete and functionalVisible marks on cover. Complete, intact content and inspected.
Good — clearly used but complete and fully usableLight marks on cover. Clean pages and spine in good shape.
Very Good — minimal, barely noticeable wearBarely noticeable marks. Pristine interior. Almost no signs of use.
Like New — no visible signs of useNo visible marks. Cover, spine and pages flawless.
New — sealed / brand newBrand-new book, unused. Ordered directly from the publisher.
New condition items ship with free shipping on orders from $15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Complete your 3-for-2 with Graham J. Hooley
Add 3 and the cheapest one is free
Strategic Marketing
$21.25
Total Integrated Marketing
$25.37
Synopsis of Marketing Strategy and Competitive Positioning
Este libro, 'Marketing Strategy and Competitive Positioning', es una guía exhaustiva sobre estrategias de marketing y posicionamiento competitivo. La segunda edición amplía el alcance del libro original para cubrir nuevos desarrollos en el pensamiento estratégico. Se centra en cómo las organizaciones están definiendo el marketing como una fuerza estratégica en lugar de solo un departamento operativo. Incluye un CD-ROM con diapositivas de PowerPoint.
More titles for fans of Graham J. Hooley, John A. Saunders, Nigel Piercy
Recommended by Julia
About the author
Best-selling books in Business
Best sellers
Take 3, pay for only 2 · TRIPLEUS
-
VAT included