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Quantitative Methods in Marketing
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Negocios y EconomíaISBN | 9780030990205
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Product details
Pages: 288 pages
Author: Graham J. Hooley, Michael K. Hussey
Publisher: Cengage Learning EMEA
ISBN: 9780030990205
Format: tapa blanda
Language: en
Release date: 1/4/1994
ISBN: 9780030990205
Synopsis of Quantitative Methods in Marketing
Este libro, titulado 'Quantitative Methods in Marketing', es una obra que explora los métodos cuantitativos aplicados en el ámbito del marketing. Publicado por Cengage Learning EMEA en 1994, el libro ofrece un análisis profundo de las técnicas y herramientas estadísticas utilizadas para la toma de decisiones en marketing. Dirigido a estudiantes y profesionales del sector, este libro proporciona una base sólida para comprender y aplicar los métodos cuantitativos en la práctica del marketing.
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