by Graham J. Hooley, Michael K. Hussey · Cengage Learning EMEA · tapa blanda · ISBN 9780030990205
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«Quantitative Methods in Marketing» is the marketing handbook edited by Graham J. Hooley and Michael K. Hussey (Cengage Learning EMEA, paperback, 288 pages).
Collective work on quantitative methods applied to marketing: brings together statistical techniques and tools for information analysis and commercial decision-making, with an academic and professional orientation.
Originally published on April 1, 1994; text in English; ISBN 9780030990205.
Intended for higher education students and marketing professionals seeking to apply statistical tools to commercial management.
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