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Investigación de mercados
by Carl McDaniel, Roger Gates · Ediciones Paraninfo · tapa blanda · 686 pages
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Pages: 686 pagesAuthor: Carl McDaniel, Roger GatesPublisher: Ediciones ParaninfoFormat: tapa blandaLanguage: es-ESRelease date: 1/1/2005ISBN: ISBN 9789706863669
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Synopsis of Investigación de mercados
Este libro, 'Investigación de Mercados', es una guía completa para comprender y aplicar los principios de la investigación de mercados en la toma de decisiones administrativas. Cubre desde la definición del problema y el proceso de investigación hasta el análisis de datos y la comunicación de resultados. Con ejemplos prácticos y recursos pedagógicos, este libro desmitifica los aspectos técnicos de la investigación de mercados y sitúa al estudiante en el punto de vista del administrador o gerente.
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Carl D. McDaniel
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Born in 194216 titles published
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