by Carl McDaniel, Roger Gates · Ediciones Paraninfo · tapa blanda · ISBN 9789706863669
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Investigación de mercados» is the market research manual by Carl McDaniel and Roger Gates, published by Ediciones Paraninfo in paperback.
Covers the market research process and its role in management decisions: problem definition, secondary sources, qualitative methods, surveys, sampling, statistical analysis, and communication of results. Includes real examples and Latin American cases to bring theory closer to the professional environment.
Sixth edition, published in 2005, with 686 pages in Spanish; falls within the Business and Economics category.
Aimed at students of administration, economics, and marketing, and at professionals who commission or interpret market studies.
Discover second-hand books by Carl D. McDaniel.
Tapa blanda
