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ISBN: 9780077167950
Descubre un marco para el marketing digital y las redes sociales que ayudará a los estudiantes a desenvolverse en este campo en rápida evolución. Este libro explica cómo el marketing añade valor a los clientes y a las organizaciones, cómo el posicionamiento innovador de la marca impulsa el éxito comercial, cómo las empresas del sector servicios como Paddy Power construyen una base de clientes leales y cómo las campañas virales son una herramienta de marketing eficaz para organizaciones benéficas como Rainforest Alliance. Esta quinta edición totalmente actualizada presenta ejemplos y estudios de casos que destacan la aplicación en el mundo real de los conceptos de marketing.
John Joseph Fahy was a Scottish footballer. A forward, he played professionally for Oxford United between 1964 and 1966, making a total of 23 Football League appearances and scoring 14 goals. He and his team became the first Fourth Division club to reach the quarter-final of the FA Cup, being knocked out at this stage by Preston North End. In 1967, he played in the Southern Football League with Margate. The following season he played in South Africa's National Football League with Germiston Callies F.C. for four seasons.
