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Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements
by Scott Goodson · McGraw Hill · tapa dura · 256 pages
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Pages: 256 pagesAuthor: Scott GoodsonPublisher: McGraw HillFormat: tapa duraLanguage: enRelease date: 27/1/2012ISBN: ISBN 9780071782821
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Synopsis of Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements
En 'Uprising', Scott Goodson, fundador y CEO de StrawberryFrog, la primera agencia de movimientos culturales del mundo, muestra cómo tu idea u organización puede subirse con éxito a esta ola de movimientos culturales para conectar auténticamente con las vidas y pasiones de personas en todas partes. Estamos en medio de una profunda transformación cultural en la que la tecnología está facilitando más que nunca que cualquiera pueda compartir ideas, objetivos e intereses. Trabajando con empresas y marcas que van desde SmartCar hasta Pampers, pasando por Jim Beam y el Grupo Mahindra de la India, StrawberryFrog y Goodson han liderado un cambio focal de paradigma, pasando de la venta individual al intercambio. Este libro te preparará para encontrar, conectar e incluso liderar el próximo gran movimiento. Lo que ocurra después depende de ti. Levántate. Sal. Y crea tu propia Uprising de marca.
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