by Michael Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh · McGraw Hill · tapa dura · ISBN 9781259585425
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«Rocket: Eight Lessons to Secure Infinite Growth» is the business essay by Michael Silverstein, Dylan Bolden, Rune Jacobsen and Rohan Sajdeh, in hardcover.
The book brings together sixteen stories of leaders who created great brands, such as Leslie Wexner (Victoria's Secret) and Howard Schultz (Starbucks). Each account includes an applicable lesson to turn the best customers into brand advocates and ambassadors, with techniques for analyzing consumer desires and behaviors.
Published by McGraw Hill on October 6, 2015; 320 pages in English. First edition.
Aimed at marketing professionals, executives and entrepreneurs interested in brand growth and customer loyalty.
Tapa dura
