by David Jobber, Geoff Lancaster · Pearson Education · tapa blanda · ISBN 9780273695790
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«Selling and Sales Management» is the sales and sales management manual by David Jobber and Geoff Lancaster, published by Pearson Education in paperback.
A reference work on selling and sales management, already a classic in its field. It offers a broad and detailed treatment of the commercial function and pays special attention to the international market, both in sales processes and in the management of commercial activity.
This seventh edition, of 556 pages and published in 2005, is a revision of «Sales technique and management» by Geoffrey Lancaster (1985) and includes bibliographic references and an index.
Recommended for business students and sales management professionals who need a global view of selling and sales management.
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