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Selling and Sales Management
4.5
Negocios y EconomíaISBN | 9780273695790
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Product details
Pages: 556 pages
Author: David Jobber, Geoff Lancaster
Publisher: Pearson Education
ISBN: 9780273695790
Format: tapa blanda
Language: en
Release date: 15/11/2005
ISBN: 9780273695790
Synopsis of Selling and Sales Management
Este libro es un texto clásico que ofrece un tratamiento exhaustivo y sofisticado de la venta y la gestión de ventas, con un enfoque en el mercado internacional. Escrito por David Jobber y Geoff Lancaster, esta séptima edición incluye referencias bibliográficas e índice, y ha sido revisada de la edición anterior de Geoffrey Lancaster, 'Sales technique and management'.
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