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Principles and Practice of Marketing
4.2
Negocios y EconomíaISBN | 9780077094355
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Product details
Pages: 860 pages
Author: David Jobber
Publisher: McGraw-Hill Publishing Co.
ISBN: 9780077094355
Format: tapa blanda
Language: en
Release date: 1/4/1998
ISBN: 9780077094355
Synopsis of Principles and Practice of Marketing
Este libro de David Jobber, publicado por McGraw-Hill Publishing Co. en 1998, es una segunda edición revisada que abarca temas como el marketing directo, la comunicación interactiva, la gestión de bases de datos y la gestión de una campaña de marketing. Está dirigido a estudiantes de marketing de pregrado o estudiantes de MBA o DMS con experiencia posterior.
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