by Colin Egan · Routledge · tapa blanda · ISBN 9780750619370
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«Creating Organizational Advantage» is Colin Egan's business management essay, published by Routledge in paperback (216 pages, in English).
The work analyzes why organizations fail in their customer orientation, how they redesign their internal and external processes, and how they face global competition. It offers a critical assessment of management theory fashions, including the weaknesses of programs such as total quality management and business process reengineering.
It won the 1995 MCA Book Prize for the best management book. The work draws on the author's experience in consulting and executive development with international organizations.
Aimed at management professionals, executives and business administration students interested in strategy and organizational change.
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