by Tom Peters · Knopf · tapa dura · ISBN 9780375407727
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«The Brand You 50» is Tom Peters' professional development manual, published by Knopf in 1999; hardcover, 224 pages, in English.
It starts from the idea that traditional white-collar employment no longer offers security and that distinction is key. In 50 points, it proposes committing to the craft, choosing projects well, improving networking, and accepting that fun and making certain people uncomfortable are part of the path to a personal brand.
It belongs to Tom Peters' Reinventing Work series, which also includes The Project 50 and The Professional Service Firm 50. This is the illustrated edition.
Aimed at professionals seeking to reposition their careers, and at readers interested in personal development, leadership, and brand management.
Thomas J. Peters, an American writer on business-management practices, became best-known for his 1982 book In Search of Excellence
